Exp manages and leverages The Coca-Cola Company's COPA Football property, with the aim of growing Brand Love through the Consumers passion for Football, as well as driving brand recruitment and retention.
The 2016 tournament reached more than 4,000 schools across Tanzania.
The Healing Power of Vaseline
We needed to deliver a Brand Experience that educated and then convinced consumers of the healing properties of Vaseline. This was delivered by taking consumers through the skin test with a skin expert who then personally explained the benefits of Vaseline.
Exp was briefed to develop and execute a Smirnoff Brand Experience that not only created awareness for Smirnoff, but also to engage Consumers through a unique Smirnoff nightlife experience that educated them on the proper consumption of Smirnoff.
NIDO Consumer Promotion
NIDO underwent a slight Brand and packaging change (NIDO FortiGrow)and the need was to inform Consumers of the change and educating them on the additional nutritional value to the new product. This was done through a NIDO Bandua Shinda Timiza Ndoto Zao Activation that included a Consumer Promotion with the new wrapper acting as the entry form to win weekly prizes over the promotional period.
Exp was briefed by Bajaj to plan, organize and manage 7 experiential 2-wheeler Boxer BM 150 mega service camps across 5 regions in Tanzania.
The challenge was to convincing Boda-Boda riders to attend the event as most of them use their vehicles for business and the events were to run during their working hours.
50 Mechanics were trained to service Boxer Bikes in their respective regions, just under 1,000 services were given for free and the spare parts sales target was exceed by 8000%.