© 2016 Exp Group




Exp Tanzania is part of Africa's largest and leading experiential agency network - Exp Group (www.expgroup.biz and www.expagency.biz) - and first opened in Tanzania in 1999.

We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable Brand experiences (do).


To Bring Brands to Life


To be the No.1 360 Experiential Agency in Tanzania.

Thought Leadership

The best vision is insight.

  • We possess a world view in our thought leadership and strategic drive, maintaining a responsive attitude to change.

  • We recognise our role on the continent as being the leader and driver of our category and have courage to shape a better future.

Strategic Partnership

We anticipate through thought leadership, innovation and creativity to take ownership of the entire BTL communication campaign, offering Live  Brand Experience Campaigns across Brand Activation, Sponsorship, Event Marketing, Social Marketing and Public Relations, to meet and deliver against both the changing market place and the client’s needs.

  • We focus on the needs of our customers and their target audience by getting out into the market to listen, observe and learn from the target audience.

  • We develop integrated campaigns that amplify reach, convert customers and drive sales through a Brand Experience that lives 24/7 and 365 days of the year.

  • We focus on brand execution in the market place every day and innovation is at the heart of everything that we do.

Project Management

When we do something, we do it at a standard that is high – benchmarked as a standard that is world class and not a comparison to what else may be found in country.

  • We work smart by being a highly effective, lean, fast-moving and efficient organisation.

  • Taking ownership as “I” when we are given responsibility to make things happen.




Gordon Achola
Country Manager
Agnes Mhina
Business Unit Dir.

Group Support

Carol Abade
Group CEO
David Boon
Deputy Group CEO
Richard Burns
Group Social Marketing
Steward Masela
Group Sponsorship